From Stuff to Curated Selection
Coolstuff is a Swedish family run e-tailer with an incredible selection of quirky, fun, and smart… stuff. But it’s really not the size of the selection that matters, but that you can find the one thing that matters to you. That insight led us down the path of the “We have just the thing”-concept and a design world that leaves plenty of room for anything you can think of without missing a beat in being instantly recognizable as Coolstuff.
The Poster Philosophy
If your brand platform doesn’t fit on a 70x100 poster, you haven’t made enough decisions yet. Anybody in your organization should be able to understand what your brand is all about, from boardroom to warehouse floor. Coolstuff is all about the ultimate selection of cool products in the galaxy. The right thing, for the right person, for the right time, for the right place, for the right price, for the right mood, for the right situation, for the right time of year, for the right time of day – we have just the thing.
