Nominated as Most Effective Campaign of 2020
Doktor.se has quite a few competitors – several have a similar product and a couple even have similar names. Our mission has been to make the brand recognizable and memorable to claim the top-of-mind spot. The concept is based on strong visual language, a memory key – the dot – and is powered by a quirky friendly humor. Doktor.se was nominated as Sweden’s most effective consumer campaign of 2020.
Remember The Dot, Remember The Name.
Dots everywhere and adapted to the audience. Sometimes serious and safe, sometimes fun with an eye wink to Arnold Schwarzenegger. But always friendly and always caring.
Campaign 1
Campaign 2
Campaign 3
