Johan the model
Länsförsäkringar is one of Sweden’s most loved brands with a portfolio of products and services ranging from banking to insurance to real estate sales. They are locally represented all over Sweden and have an unusually broad and diverse customer base. In order to bring all of this together under one enchanting story, we introduced “Johan The Model”, a young man from the countryside who gets scouted as a model and moves to the city. He may not be in the top intellectual percentile of the nation, but he is very very good looking and has a heart of gold. In this low key drama we get to follow Johan, his worried parents living on the farm, his girlfriend, and his model friends as his modelling career takes unexpected turns and brings about trouble, heartbreak, and happiness.
An aspiring photo model on his way into the big world. He's a sweetheart, on the verge of being blue-eyed.
A driven young girl with thick skin. She studies medicine and runs her own small business. Since a while back, Johan and Emma are a couple.
Johan's father is a warm, caring and creative person that always tries to help his son get along in life. Though his intentions are good, his solutions are not always as great.