Walter Naeslund

Walter Naeslund has developed brands for more than 50 industry-leading companies over two decades, as well as advising political leaders, corporate executives, and startup founders on business- and product development, creative leadership, branding, and communications.

In 2009 he founded Honesty, a brand consultancy that quickly became Sweden's most profitable, and has been awarded many of the industry's finest honors like the Titanium Prize, Golden Egg, and 100-W Award for long term effective brand development. Walter ran the company as CEO for 13 years before the operation got acquired in 2022. In the deal, Walter retained the Honesty brand, and he now advises leaders on branding and creative leadership. Honesty also takes on up to 3 branding projects per year.

Of the thousands of projects Honesty has shipped, Walter has worked hands-on in hundreds of them, crafting strategies, developing products, and designing business models, but also coding, art directing, designing, photographing, filming, lighting, producing music, writing, teaching, and much more.