We Have Just The Thing

When we were tasked with the rebranding of Coolstuff, we flipped the perspective to that of the customer. They don't want a mountain of stuff — they want the one perfect thing. This sent us to Ollivander's wand store for inspiration: the idea that the right product finds you, not the other way around. We built the entire brand around that moment of discovery and delight — "We Have Just The Thing" — and redesigned the visual identity, e-commerce experience, packaging, and communication to match. The brand went from being a generic gadget retailer to a curated destination with personality. As their CMO Johan Norin said: "Always a great vibe, smooth collaboration, and solid deliveries. They may not be the cheapest game in town, but if you want to find that one simple idea that changes everything, this is the place to go."