New Design, Same Old Secret

We were tasked with rebranding Sweden's most sold professional hair care brand with a completely new graphic identity, new packaging, a more compelling way of telling the story, and new communication. It turned out the story was already in there — all we had to do was tell it. The brand had decades of salon heritage and a formula that professionals swore by, but the packaging and communication had never done it justice. We rebuilt the entire visual system from the ground up: new logotype, packaging architecture, in-store presence, and a campaign that let the product's legacy speak for itself. The rebrand later became the foundation for LYKO's broader brand platform when the retail side grew beyond the professional channel.